OTAir Selected for Text Message Voting at
Richmond Chili Cook-Off

Distributed by the PR Web Newswire

OTAir, a national mobile marketing and media firm specializing in text message marketing, announced today their partnership with Richmond, VA radio station 102.1 The X to conduct text message based voting at the 23rd Annual Chili Cook-Off on April 22, 2006. Approximately thirty-five chefs will compete to be chosen as the best chili by over 20,000 patrons. Text message voting, similar to that used on American Idol, makes the voting and tallying process fast and easy. For instant information about the event, text CHILI to 68247.

Richmond, VA (PRWEB) April 7, 2006 -- OTAir, a national mobile marketing and media firm specializing in text message marketing, announced today their partnership with Richmond-based radio station 102.1 The X to conduct text message based voting at the 23rd Annual Chili Cook-Off.

Patrons of the event will be able to text their vote for the best chili to 68247 (OTAIR). "The major benefit for this type of event is the rapid response," says Jim Washok, co-founder of OTAir. "People at the event will be able to submit their vote quickly and easily through text-messaging." OTAir will also offer on-site instructions and demonstration sessions to help assist patrons who have never sent a text message.

"We are extremely excited about our partnership with 102.1 The X," adds Chris Littleton, OTAir's other co-founder. "102.1 The X and patrons of the event will be able to find out the winner of the People's Choice Award for the best chili in real-time as soon as the voting ends." Paper balloting in previous years caused lengthy delays as thousands of ballots were totaled by hand. For this year's Chili Cook-Off, event coordinators expect over 20,000 chili-lovers to be in attendance.

The 23rd Annual Chili Cook-Off, held at the Richmond International Raceway Complex, is a unique all-ages event that brings approximately three dozen amateur and professional chefs to compete for cash and prizes as patrons enjoy delicious varieties of chili and vote on their favorites. This year's cook-off will be held Saturday, April 22nd, 2006 from 11am-7pm. The cook-off will feature live bands, great food, entertainment, and more. Tickets for the event are available through www.1021thex.com, Plan 9 Music, BK Music, and at The X Business Office.

About OTAir LLC
OTAir is a Richmond, VA based mobile marketing and media firm specializing in text message marketing. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir's services extend the message and impact of traditional marketing media with instant information or coupons directly to the user's cell phone and with additional information at the user's OTAir.com inbox. Advertisers simply reserve one or more exclusive keywords with OTAir and place a call to action on their marketing for the mobile user to text the keyword to 68247 (OTAIR). Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. A specialized service for the real estate industry to increase house sales is also available. For more info, text OTAIR to 68247 or visit http://www.otair.com.

About 102.1 The X and Clear Channel Radio
New Rock 102.1 The X is Richmond's premier radio station focusing on playing alternative rock and rock music. 102.1 The X, a Clear Channel Radio Station, features the popular Elliot in the Morning show. The station's web site is located at www.1021thex.com.

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at http:/www.clearchannel.com.

Company Name: OTAIR LLC
Press Contact: James Washok
Email: email protected from spam bots
Phone: 804-750-2058
Website: http://www.otair.com